PGA X TUMI

In 2024, the team at TUMI reached out to us to create a visualizer and teaser for their first-ever collaboration with the PGA Tour’s FedEx Cup. TUMI had designed a custom metallic trophy case specifically for the FedEx Cup, and we were tasked with turning this physical object into a compelling visual experience. Working closely with the PGA and TUMI’s internal creative teams, we developed a 3D visualizer and animation that showcases the craftsmanship and design of the case, from the way it opens and reveals the trophy to the subtle details of its finish and materials. The animation blends tightly framed close‑ups of the case with abstract, course‑inspired environments, using light, motion, and composition to mirror the rhythm and tension of the FedEx Cup itself. By focusing on the trophy case as the centerpiece, we helped frame the visual language for the broader collaboration between TUMI and PGA, turning a functional object into a symbolic statement of the partnership.