SALLY HANSEN HAPPY BIRTHDAY COLLECTION

Sally Hansen is a global beauty brand known for its accessible, salon-quality nail care products. This project was one of my first large-scale 3D productions after design school, completed during my internship at Imaginary Forces. The commercial celebrated a decade of Sally Hansen’s Miracle Gel with a Birthday Collection campaign, bringing a playful, party-inspired energy to the visual language of the film. The work combined live-action hand shots, vibrant shades, and a multi-platform rollout designed to feel lively and celebratory. I assisted the team across look development, asset creation, design, and rendering, with a particular focus on the confectionery elements featured throughout the piece. I also contributed to type and design treatments, helping shape the visual identity of the campaign. The goal was to create playful, vibrant visuals that captured the spirit of a birthday party while still feeling polished and premium.